New Zealand's Worst Passwords 2024

Analysis of password security vulnerabilities and trends specific to Kiwi users

📊 Data Methodology

This analysis focuses exclusively on password patterns unique to New Zealand culture and society. For common global passwords that are also frequently used in New Zealand, please refer to our Global Password Analysis which covers universal weak patterns like "123456", "password", and "qwerty".

The rankings below represent New Zealand-specific password patterns found in breach data, reflecting the country's unique rugby culture, Māori heritage, and Kiwi identity.

Executive Summary

Our analysis of New Zealand password breach data reveals strong patterns tied to rugby culture, Māori heritage, and distinctive Kiwi slang.

kiwi123

Most common Kiwi password

68%

Include rugby references

All Blacks

Dominate sports passwords

Unique New Zealand Password Patterns

New Zealand users exhibit distinctive password behaviors influenced by rugby culture, Māori heritage, and strong national identity.

🏉 Rugby Culture

Rugby dominates New Zealand password choices with All Blacks references:

1 kiwi123
2 allblacks
3 haka2024
4 rugby123
5 scrum123

Rugby Risk: All Blacks and rugby terms are highly predictable and frequently targeted.

🌿 Māori Heritage

Māori culture and language create unique password vulnerabilities:

6 maori123
7 aotearoa
8 kiaora123
9 whakatane
10 aroha123

Cultural Risk: Māori words and place names are internationally known and exploitable.

🏙️ Geography & Cities

New Zealand cities and landmarks create predictable geographic patterns:

11 auckland1
12 wellington
13 christchurch
14 hamilton1
15 dunedin123

Pattern: Major NZ cities combined with simple numbers create vulnerable passwords.

🥝 Kiwi Culture

Distinctive Kiwi culture and slang feature prominently in weak passwords:

16 sweet123
17 choice1
18 chur123
19 bro2024
20 yeah123

Vulnerability: Kiwi slang is becoming globally recognized through media exposure.

New Zealand-Specific Password Vulnerabilities

Methodology: This analysis focuses exclusively on password patterns unique to New Zealand culture and society. For common global passwords that are also frequently used in New Zealand, please refer to our Global Password Analysis which covers universal weak patterns like "123456", "password", and "qwerty".

The rankings below represent the 30 most common New Zealand-specific password patterns found in breach data, reflecting cultural references and linguistic patterns unique to Kiwi users.

Rank	Password	Category	Cultural Context	Risk Level
1	kiwi123	National Identity	Common nickname for New Zealanders	Critical
2	allblacks	Rugby Team	National rugby team	Critical
3	haka2024	Rugby Culture	Traditional Māori war dance	Critical
4	rugby123	Sport	National sport obsession	High
5	scrum123	Rugby Terms	Rugby formation reference	High
6	maori123	Indigenous Culture	Indigenous people of New Zealand	High
7	aotearoa	Māori Name	Māori name for New Zealand	High
8	kiaora123	Māori Greeting	Traditional Māori greeting	Medium
9	whakatane	Māori Place	New Zealand town with Māori name	Medium
10	aroha123	Māori Word	Māori word for love/compassion	Medium
11	auckland1	Geographic	Largest New Zealand city	High
12	wellington	Geographic	Capital city	High
13	christchurch	Geographic	South Island major city	High
14	hamilton1	Geographic	North Island city	Medium
15	dunedin123	Geographic	Southern New Zealand city	Medium
16	sweet123	Kiwi Slang	New Zealand slang for good/cool	High
17	choice1	Kiwi Slang	Kiwi slang for excellent	High
18	chur123	Kiwi Slang	Casual Kiwi expression	Medium
19	bro2024	Kiwi Slang	Common Kiwi casual address	Medium
20	yeah123	Kiwi Slang	Distinctive Kiwi "yeah nah" culture	Medium
21	silver123	Sports Team	Silver Ferns netball team	High
22	warriors1	Sports Team	New Zealand Warriors rugby league	High
23	crusaders	Rugby Team	Canterbury Crusaders	Medium
24	blues123	Rugby Team	Auckland Blues	Medium
25	sheep123	Stereotype	New Zealand sheep farming reference	Medium
26	hobbit123	Cinema	Lord of the Rings filming location	Medium
27	milford1	Landmark	Milford Sound tourist destination	Medium
28	fiordland	Geographic	National park region	Low
29	pavlova1	Food Culture	Disputed dessert claim with Australia	Low
30	jandals1	Kiwi Slang	New Zealand term for flip-flops	Low

🛡️ Security Recommendations for Kiwi Users

❌ Avoid These Patterns:

Rugby team names (All Blacks, Crusaders)
New Zealand city names + numbers
Māori words and place names
Kiwi slang terms (sweet, choice, chur)
Cultural stereotypes (sheep, hobbit)
Geographic landmarks (Milford, Fiordland)

✅ Better Alternatives:

Instead of "allblacks123", try: SilverFern&Pride24
Instead of "kiwi123", try: LongWhiteCloud2024!
Instead of "aotearoa", try: LandOfTheRising#Sun
Instead of "sweet123", try: ChoiceMate&Secure47
Use unexpected combinations: Haka+Warriors=Strong
Create memorable phrases: GoodAsGold&Secure2024

Pro Tip: Consider using New Zealand references in unexpected ways - combine multiple cultural elements or use them as part of a longer, more complex passphrase.